Code First: Girls Ones to Watch 2014 - Laura Lambert

Laura is an alum of Entrepreneur First and co-founded Befittd, an online measurement tool which has been launched on Paul Smith and has appeared in Vogue.

Could you briefly describe your journey into tech?

I was attracted to the fast-paced atmosphere of tech but knew absolutely nothing about it until I applied to EF. This was the launchpad, and my proper dive into tech started when I began work on Befittd with my co-founder, Toby who read Computer Sciences.

What does being on this list mean to you?

It's amazing to be included, especially as someone with a non-technical background. Whilst I would encourage anyone who has the inclination or time to have a go at coding, I would also add that it isn't a pre-requisite for my job, having a rough conceptual understanding of our systems and a willingness to learn from my team have been enough to get by so far in my case.

Tell us a little about what you do daily

I started off viewing tech as the platform for my ideas but the more I got into it, realised it's impossible to separate the two. Befittd operates within the fashion industry, but we are first and foremost a technology company. My role encompasses both, I need to liaise between the two to ensure that we're building the right product, delivering on time and finding new clients.

Why should there be more women in tech?

Girls are a rarity in tech and although it can be intimidating, this is also a huge opportunity to bring a different way of thinking and bring tech to typically 'non-male' industries like fashion.

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